It disturbs me that some companies are putting folk ‘in charge’ of Twitter and Facebook without a fully written strategy or guidelines....

…And who are you selling to? That should be the question on every marketers mind, at all times. It actually doesn’t matter if you are...

I’d be a darn site richer than I am now. But think about this for a second. There is something unbelievably sexy about waiting for...

Always. Marketing has changed. This has been documented time and time again. Seth Godin is the innovator and calls it Permission...