At the start of 2012, there were just under 5 million businesses in the UK. Small and medium sized enterprises (SMEs 0-249 employees) made up a staggering 99.9% of this number. That’s a lot right?
That makes the ‘little people’ a hugely important section of the UK economy, but sadly, many of them are not making full use of digital tools. The SMEs who are confidently operating online and by that I mean, they have a strong brand identity and visibility across the world wide web, are more likely to have grown in the past two years and will no doubt be optimistic about future growth.