One of the first things I do when taking on a new client is take a look at their history. It may seem obvious but it is so important to be aware if the journey of a brand/person or business before you advise them on how to proceed.
How did the company/idea start?
How did you get it off the ground?
What are your ups and downs to date?
what do you think of your business?
One of the reasons people bring in PR to help their business grow is that a fresh eye can make all the difference. That third party may just pick up on something that has been missed or a necessary element that will improve the service, reach out to a new market of people etc.
All successful companies have a unique selling point (USP). Something that sets them apart from their competitors. It could be a way in which they provide their service, a product that is slightly different from the rest, a family run restaurant rather than a chain, or ‘our telephone has a 5 mega-pixel camera’ as opposed to a 4′ – you get the idea. More so nowadays, individuals with a personal and honed contact list are able to exploit that for a potential profit. As our man said in my post “You’re not a social media expert…” you have celebs now running off and doing something splendid with their 24.5K Twitter count. Some people do good things, some bad. Unfortunately.
Anyway – once that USP is found, the world is your oyster and it is up to you to employ the most creative and imaginative skills/people to achieve your goals.
Brainstorming your brand is a must.
When was the last time you sat down with friends and talked about the pro’s and con’s of what you do?
When was the last time you asked a few honest people what THEY think you could do to improve your business?
When was the last time you were honest about your own business?
Find your USP by asking people you trust for honest answers and make sure it’s a good one!
What are your USPs? and what makes you different from your competitors? We’d love to hear!
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